Filling the gap: Fashion for tweens

The world of fashion is constantly evolving, with new trends, styles, and collections emerging every season. However, one age group often remains overlooked by major brands: tweens. Aged between 9 and 12, these young individuals are neither fully children nor quite teenagers. They are in a transitional phase, both in terms of their bodies and personalities. Yet, it’s surprising how limited the fashion options are for this age group.

The Challenges of Tween Fashion

Tweens are navigating a delicate period in their lives. Their bodies are changing rapidly, and they are beginning to develop a unique sense of identity and style. However, most brands tend to categorize them either as children or teenagers. The result? Clothing that doesn’t always fit their body shape or suit their taste.

It is not uncommon for tweens to feel uncomfortable in clothes that seem designed for younger children or, conversely, for much older teens. Childish patterns or overly mature cuts may not match the image they want to project. Additionally, finding clothes that fit their changing bodies can become a real challenge for parents.

A Special Offer for Tweens: Bridging the Gap

Faced with this challenge, some brands are beginning to recognize the potential of the tween market and are offering collections specifically designed to meet their needs.

It is essential to create clothing that considers the unique body shapes of tweens while offering modern and trendy designs. These young individuals want to express their personality and style through their clothes while feeling comfortable and confident.

The Athleisure Trend: An Ideal Solution for Tweens

Athleisure, a style that blends sportswear with everyday fashion, is emerging as a suitable solution for the challenges of tween fashion. This trend, which emphasizes comfort without sacrificing aesthetics, perfectly aligns with the needs of young people searching for identity and practicality in their clothing choices. Tweens, who are active and constantly evolving, find in athleisure the essential freedom of movement, while expressing a modern and casual style.

The Bliss Collection: Designed for All Ages and Body Shapes

At Bloomy, we have embraced this mission by designing our first collection, Bliss, specifically to meet the needs of all ages, particularly tweens. Our designs combine trendiness with comfort, offering versatile options ideal for sports, hanging out with friends, or simply feeling good in their own skin every day. Bliss is the result of deep reflection on the importance of allowing every young person to express themselves freely and confidently.

A Commitment to Sustainability

Our commitment goes beyond mere aesthetics—Bloomy is firmly positioned in favor of sustainability, recognizing that today's youth are the protectors of our planet for tomorrow. Our material choices, such as the use of ECONYL®—a regenerated nylon made from waste recovered from the oceans—demonstrate our dedication to reducing fashion's environmental impact. Our clothes are not only visually appealing but also designed to meet young people's needs, such as lightness, softness, and UV protection, while promoting ecological awareness.

By bridging the gap in tween fashion and emphasizing both style and sustainability, we aim to empower the next generation to dress in a way that reflects their individuality while caring for the planet.

"Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There's no how-to road map to style. It's about self-expression and, above all, attitude." — Iris Apfel