Privacy Policy

Privacy Policy

This Privacy Policy describes how Bloomy Kids (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from www.bloomykidsco.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, a visitor to the website or another person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date and take any other action required by applicable law.

How We Collect and Use Your Personal Information

In order to provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligation, enforce applicable terms of service and protect or defend the Services, our rights and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies you, relates to you, describes you or can be associated with you. The following sections describe the specific categories and types of personal information we collect.

Information We Collect Directly From You

The information you submit to us directly through our Services may include:

• Basic contact information, including name, address, phone number, email.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information, including username, password, security questions.
• Shopping information, including items you view, put in your shopping cart or add to your wish list.
• Customer support information, including information you choose to include in your communications with us, for example, when you send a message via the Services.

Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information, but this may prevent you from using or accessing these features.

Information We Collect via Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including information about the device, browser, network connection, your IP address and other information about your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including suppliers and service providers who may collect information on our behalf, such as :

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, which collect payment information (e.g. bank account, credit or debit card, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to fulfill our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided by third parties and are not responsible for the policies or practices of any third party. For more information, see the section below, Third-Party Websites and Links.

How We Use Your Personal Information

• Provision of Products and Services. We use your personal information to provide the Services to you in order to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and managing your account, arranging shipping, facilitating returns and exchanges and allowing you to post notices.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications by email, SMS or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding fraudulent, illegal or malicious activity. If you choose to use the Services and create an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
• Communication with You. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest to be responsive to you, to provide you with efficient services and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information on the Cookies we use to power our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), to perform analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to configure your browser to delete or refuse Cookies via your browser controls. Please keep in mind that deleting or blocking Cookies may adversely affect your user experience and may result in the malfunction or unavailability of certain features of the Services, including certain functionality and general functionality. In addition, blocking Cookies may not completely prevent the way in which we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• With suppliers or other third parties who provide services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request or consent to us disclosing certain information to third parties, such as to ship products to you or via your use of widgets or social network login integrations, with your consent.
• With our affiliates or otherwise within our group of companies, in our legitimate interest to conduct a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service and to protect or defend the Services, our rights and the rights of our users or others.

During the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (indicated by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information": Category Categories of Recipients

• Identifiers such as basic contact details and certain order and account information
• Business information such as order information, shopping information and customer support information
• Internet or similar network activity, such as Usage Data

Suppliers and third parties who provide services on our behalf (such as Internet service providers, payment processors, processing partners, customer support partners and data analysis providers) Business and marketing partners Affiliates

We do not use or disclose sensitive personal information to infer characteristics about you.

We have "sold" and "shared" (as these terms are defined in applicable law) personal information during the past 12 months for the purpose of conducting advertising and marketing activities, as follows. Category of Personal Information Categories of Recipients Identifiers such as basic contact information and certain order and account information Business and Marketing Partners Business information such as records of products or services purchased and shopping information Business and Marketing Partners Internet or similar network activity, such as Usage Data Business and Marketing Partners

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to a public area of the Services, such content will be public and accessible to all.

We do not control who will have access to the information you choose to make available to others and cannot guarantee that parties with access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make public, nor for the accuracy, use or misuse of any information you disclose or receive from third parties.

Websites and Third Party Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not warrant and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of any information found on such sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without limitation as to its use by us or any third party. Our inclusion of such links does not, in and of itself, constitute an endorsement of the content of such platforms or their owners or operators, unless otherwise indicated on the Services.

Children's data

The Services are not intended for use by children and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as those terms are defined in applicable law) any personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable and that we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we keep your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may only apply in certain circumstances and, in some cases, we may refuse your request as permitted by law.

• Right of Access / Knowledge. You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
• Right of deletion. You may have the right to request that we delete the personal information we hold about you.
• Right of Correction. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Refuse Sale or Sharing or Targeted Advertising. You may have the right to ask us not to "sell" or "share" your personal information or to refuse the processing of your personal information for purposes considered "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt-out of "selling" or "sharing" information for the device and browser you use to visit the Site.
• Right to Limit and/or Refuse Use and Disclosure of Sensitive Personal Information. You may have the right to request that we limit our use and/or disclosure of Sensitive Personal Information only to that which is necessary to perform the Services or provide goods reasonably expected by an average person.
• Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of consent. Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Appeal. You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Manage Communication Preferences. We may send you promotional emails, and you may opt-out of receiving them at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information about you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will ask the agent to provide proof that you have authorized him or her to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

We use Shopify advertising services, such as Shopify Audiences, to help personalize the ads you see on third-party websites. To restrict Shopify merchants who use these advertising services from using your personal information for these services, visit https://privacy.shopify.com/en.

Complaints

If you have any complaints about the way we handle your personal information, please contact us using the details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge your complaint with your local data protection authority.

International users

Please note that we may transfer, store and process your personal information outside the country in which you live, including in the United States. Your personal information is also processed by our staff and third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or any equivalent contract issued by the UK competent authority, where applicable, unless the data transfer is to a country that has been determined to offer an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at info@bloomykidsco.com.